Round table Discussion: February 2018

During IABC Lynchburg’s first professional development session of the year, we want to hear about your experiences and successes as a business communicator. Following a free lunch, we will have a round table discussion focusing on the group’s best communications practices.

The topics we will cover include:

  • Social media tips
  • Effective employee communication
  • Working with media
  • Successful promotions or campaigns
  • Lessons learned from rebranding
  • Keeping calm in a crisis
  • Maintaining work/life balance

Join us in Framatome’s Core Training Room
3315 Old Forest Road

Date:         Wednesday, February 28

Time:        12:00 – 1:30 p.m.

Cost:         Free   (Lunch will be provided)

Register by noon, February 26

How to Increase Employee Engagement – First Step, Ask Employees

More and more research on companies all around the world is finding that they are struggling to engage our modern, 21st century workforce.

With a clear correlation between employee engagement, customer satisfaction and revenue growth, companies need to take the first step by opening a dialogue with their employees.

As business owners and managers we know our number one asset is our people, but how do you keep them engaged? Crafting the “right” survey to is a critical first step in the process of driving a more engaged workforce.

We invite you to join us for this webinar, where you will learn about setting objectives for an employee engagement survey as well as how to create one, launch it, implement it, communicate the results and keep the momentum going.

Don’t forget that March is IABC’s Membership Month!  We encourage you to bring a friend to IABC Lynchburg’s first professional development event of 2017.

See below for more details and for a link to RSVP. We look forward to seeing you there!

Join us at Scott Insurance
1301 Old Graves Mill Road, Lynchburg, Virginia

Wednesday, March 22

12 – 1:30 p.m.

Cost: IABC Members – $25, Non- Members – $35

RSVP to Sallie Anthony ( by noon, March 21

Pay ahead with PayPal:


PayPal does not send a RSVP. Please be sure to RSVP to Sallie Anthony.

IABC Annual Open House – RSVP Today

IABC Open House

Eat, Drink and Build Connections

Join us November 15, for the IABC Annual Open House for food, fun and networking.

Tuesday, November 15, 2016
6-8 p.m.
The Ann White Academy Gallery
600 Main Street, Lynchburg, VA 24504

Event is free for both members and non-members and includes complimentary appetizers, beverages, door prizes and more. Free validated parking available at the Holiday Inn parking garage.

RSVP today. You don’t want to miss this!

Kelsey McCown – by November 11.

Professional Development: Making Digital Waves

Can the United States harness renewable energy from ocean waves? Can it be done efficiently, and if so, how will target audiences such as energy experts and technology-savvy investors know? 

In this session, digital strategist Dino Baskovic will discuss the planning, preparation and execution of all online promotional vehicles for the Wave Energy Prize, a public-prize challenge sponsored by the U.S. Energy Department. The presentation will showcase specific web, social media and email-marketing examples, as well as technology lessons learned a year into the prize-selection process. Dino will also explain the rationale and process for developing a “holistic digital ecosystem” that integrates with traditional PR and marketing channels, and how that all relates to amassing participation in, support for, and investment in public- and private-sector prize challenge initiatives.

Speaker: Dino Baskovic


Based in Grand Rapids, Michigan, Dino Baskovic has previously consulted for U.S. Department of Defense and U.S. Department of Health and Human Services programs. A long-time PR practitioner, he has provided digital strategy and support for General Motors, Bank of America and Zurich North America, as well as marcom agencies and non-profit groups. Additionally, Dino serves as an adjunct professor for Grand Valley State University’s School of Communications in Allendale, Mich., where he currently teaches “Technology in Public Relations and Advertising.”

Follow Dino on Twitter as @ProfessorDino

The Details

Join us at AREVA’s Core Training Room
3315 Old Forest Road

Thursday, March 31, 2016
12:00 p.m. – 1:30 p.m.

Cost: IABC Members – $25,  Non-Members – $35

RSVP by March 29, to Barbi Wagner. Please include any meal preferences or allergies with your RSVP.

Pay ahead with PayPal:


PayPal does not send a RSVP. Please be sure to RSVP to Barbi Wagner.

Professional Development: The Power of Listening

Join us on Thursday, February 25, 2016 from 12:00-1:30 PM for an engaging Professional Development Workshop with the Lynchburg Chapter of the International Association of Business Communicators. This interactive program will feature a discussion about the transformative power of listening. Afterwards, a Q&A session will follow to help explore the topic further and how it may be applied to our professional and personal development.

The Details:

Thursday, February 25, 2016
12:00 p.m. – 1:30 p.m.

AREVA Core Training Room
3315 Old Forest Road

RSVP by February 24, to Barbi Wagner
Please include any meal preferences or allergies with your RSVP


Professional Development Luncheon on April 22 – You don’t want to miss this!

Project Management:  An Essential Role of Business Communicators
AKA: Getting stuff done!

Communication has become so much more than writing. The writing is still important but communicators are often managing projects – things that have a beginning and an end and need to get done. From a magazine to a website to a ribbon cutting, project management skills are important in our profession. Join us for a special focus on this much needed skillset as we learn from DC-based, senior program manager and management consultant Melissa Peery, PMP, CSM. Ms. Peery will discuss basic concepts of project management and provide resources where you can find more information in the future.

Topics covered will include:

  • What exactly is a project anyway?
  • Keys to Project Management Success
  • The Golden Triangle
  • The Critical Path
  • Methodologies and Certifications, What to Know
  • Resources to Learn More

* * * * *

Date:  Wednesday, April 22, 2015

Time:   12:00 p.m. – 1:30 p.m.

Location: AREVA Graves Mill Road Office, 1300 Old Graves Mill Road, Lynchburg, VA 24502

Cost:  IABC Members – $25       Non-Members – $35

RSVP by Tuesday, April 21 to Barbi Wagner
Please include any meal preferences or allergies with your RSVP.


Easy Payment Ahead of Time With PayPal:


“How Many Hats Do You Wear?” Presentation Now Available

Thank you to all who attended the April 2 PD event, “How many hats do you wear? How to be THE communications professional in your organization and look good doing it” presented by Leigh Farmer. Click here to download Leigh’s presentation for your use as you juggle your own personal hats.

NEW DATE: First IABC Lynchburg professional development luncheon of 2015

“How many hats do you wear? How to be THE communications professional in your organization and look good doing it”

Presented by Leigh Farmer, Manager of Communications and PR, Horizon Behavioral Health

If you had a closet full of hats, would they include these: project manager, press release writer, PowerPoint savior, creator of all advertising collateral, event planner, newsletter journalist, website updater, social media go-to, lobbyist, advisor to anyone who needs “help writing,” advisor to the CEO?

You are not alone! Many Communications teams have slim staff and small budgets. During this session, you’ll learn some best practices, good ideas and “hacks” to make it all work on your small budget. Also, learn how to prove the worth of your communication department and grab a seat at the executive table. This is a sharing session, so come prepared to talk about your great ideas, too.

Leigh Farmer has been a member of the Lynchburg Chapter of IABC for six years. Farmer began her career in television news as a reporter, producer and anchor, working for ABC, CBS and NBC affiliates from Richmond, Virginia to Moline, Illinois. In 2008, she decided she liked money, daylight and people, so she ventured into the world of non-profit PR – a far more rewarding field, both economically and professionally. She was the Public Information Officer for Lynchburg City Schools for several years before becoming the Manager of Communications and PR for Horizon Behavioral Health.

* * * * *

Date: Thursday, April 2, 2015

Time: 12:00pm – 1:30pm

Location: AREVA Old Forest Road Office, 3315 Old Forest Road, Lynchburg (Enter through the front doors to be escorted by AREVA employees to the conference room.)

Cost: IABC Members – $25

Non-Members – $35

RSVP Today to
Barbi Wagner


March 18: Communicate More with Less by Working Smarter, Not Harder

Presented by Liz Guthridge, The LEAN Communicator

Are you challenged to do more with less? Do you want to be more effective in your communications, but don’t have the time? How can you make the most of your limited resources and meet your customers’ communications needs? For practical answers and tips to overcome these challenges and more, join us for our March Professional Development luncheon, where we’ll hear from Liz Guthridge, a nationally known communications expert.

Please join us as we tackle this timely topic on March 18, Noon – 1:30 p.m. at the AREVA Training Center, 1300 Old Graves Mill Rd.

Liz Guthridge speaks to IABC Lynchburg, March 18Liz is the creator of The LEAN COMMUNICATOR™- the popular monthly eNewsletter on how to add more value with less resources, to improve your communications and your outcomes. She is the author of “LEAN Communications, the 5-Step LEAN COMMUNICATIONS System for Doing More With Less and Getting Great Results.” A change expert, she is passionate about helping organizations – companies of all sizes, non-profits and government entities – and the people within them communicate more effectively and efficiently.

Liz also is the founder of Connect Consulting Group, a boutique consulting firm specializing in strategic change communications based on LEAN COMMUNICATIONS™ practices and principles.

Please RSVP by March 16 to
Cost: $25 members; $35 non-members (discounts available)

Feb. 17: How to incorporate the media and good sound bites into your communications

We had a strong turnout at our first professional development opportunity for 2010. Thanks for the feedback on the surveys! Please join us for our next event, scheduled for Feb. 17, Noon – 1:30 p.m. at the United Way of Central Virginia headquarters.

Johanna Calfee, Director of Communications at Prototype Advertising, will be sharing real-world best practices for working with the media and creating effective sound bites for media coverage. This program will help communicators incorporate media coverage and potential sound bites into their strategy from the beginning. Spokespersons for companies or organizations, communicators who coach executives on media presence, or those who seek to promote their organization effectively through generating media coverage – all will find this program informative.

Johanna has more than six years experience in working in television news at local ABC, Fox and NBC affiliates. During her time in the media, she worked as a producer, reporter, anchor and weather forecaster, earning several awards, including a National Peabody Award and National Emmy Award as part of WSLS’ team coverage of the Virginia Tech Shootings. She currently writes copy/scripts andcoordinates much of the video communications for Prototype’s clients, and is the Managing Editor of the “Lynchburg Living” and the “Lynchburg Business” magazines.

Cost: $25 members; $35 non-members
Please RSVP by Feb. 12 to

This event is sponsored by:
Prototype Advertising is sponsoring this event