Marketing: Taking a Socially Acceptable Path

The overall purpose of social marketing is to promote social good or change. However, the target audience is not always the primary benefactor. Join us on March 28, as Dr. Stefan Nicovich of the University of Lynchburg discusses the issues within social marketing and how to avoid potential conflicts.

Dr. Stefan Nicovich is an associate professor of marketing at the University of Lynchburg. His primary teaching concentrations include consumer behavior, marketing communications and electronic marketing.

Prior to coming to the Hill City in 2005, he spent five years as an assistant professor at the University of New Hampshire. A member of the American Marketing Association, he has presented and published several works focusing on computer mediated communications.

Dr. Nicovich began his career in education at the University of Memphis, where he earned his Ph.D. in marketing. In addition, he received an MBA from Memphis State University and a bachelor’s degree in technical theater from the University of Colorado.

Location: Framatome’s Core Training Room • 3315 Old Forest Road

Date & Time:  Thursday, March 28, 2019 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.


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