Beyond Web 2.0: How Content Strategy is the Foundation for the Future of Communication

After the World Wide Web matured, we deemed the old web as ‘Web 1.0’ and the social web as ‘Web 2.0.’ But Facebook launched 14 years ago, and a lot has changed. We’re in the midst of Web 3.0, a semantic web that becoming increasingly surfaced to users via machines and algorithms. But without good content strategy, all of the emerged and emerging technologies we will use to communicate to our target audiences will fail. Chatbots, voice assistants and more are becoming integral to people’s lives. Hear how you can catch up so you’re ready to meet customers’ expectations.

Our August speaker, Josh DeLung, is a senior manager at ICF, ranked by PRWeek as the largest agency serving the U.S. public sector. He serves as ICF’s Strategy & Quality Lead and previously led its Social Media Practice.  Currently, he is the senior strategist for several digital government projects for the U.S. Department of Health and Human Services, employing content strategy, user experience, business analysis, analytics and emerging tech to help the government deliver better citizen experiences.

Location: Scott Insurance,
1301 Old Graves Mill Road

Date & Time: Wednesday, August 15, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

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