Welcome to IABC Lynchburg!
Your local chapter of the International Association of Business Communicators.
IABC Lynchburg is committed to creating and engaging a network of local communicators and providing professional development opportunities for all levels of communicators. Information on our upcoming events will be posted below as it comes available.

Active Shooter Training: Open Communication in the Workplace

These days, it is not uncommon to watch the news or browse the internet and immediately see a mass shooting has taken place in the U.S. These tragic events can occur anywhere – schools, public events and even the workplace, making active shooter training essential in any situation. On Sept. 17, IABC Lynchburg is offering a session that is different from its normal professional development programming. We will be joined by Marko Galbreath of T4Tactics, LLC, who will address the importance of open communication and threat assessment in regards to preventing and responding to an active shooter situation.

Location: Framatome’s CRR 1A Conference Room • 155 Mill Ridge Road

Date & Time:  Tuesday, Sept. 17 2019 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

 

Meet Our Speaker

Marko Galbreath is a retired police sergeant of 22 years, and also served as a swat team member and hostage negotiation team commander. Marko is now a certified active shooter training instructor and has spent the last 17 years teaching advanced and specialized police courses. A resident of Lynchburg, Marko travels the country, delivering active shooter presentations at various events. In 2019 alone, he has traveled to 12 different states.

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

Join IABC during our Amazing August Membership Campaign!

 

IABC is holding a special membership drive for the month of August! Thinking about joining or need to renew your membership to IABC Lynchburg? Now is the perfect time to take advantage of several discounts and offers.

  •  Save 10% on international dues using the code “MEMBERSHIP” during checkout at iabc.com/join through 31 August and take your career to the next level. #IABC #createconnection
  • When you refer a new member or a returning lapsed member who joins by 31 August, you’ll save 15% on professional development for yourself at IABC Academy. #IABC #createconnection https://www.iabc.com/save-15-at-iabc-academy-when-you-refer-a-member/
  • Enjoy great new perks like Catalyst, a brand new iabc.com, chapter and regional networking events, discounts on the 2020 IABC World Conference in Chicago and much more.

To join or learn more about the benefits of IABC membership, please see http://www.iabc.com

 

Communication and Miscommunication

We live in a world of “fake news” and media manipulation. It is commonplace to see stories and messages spun, skewed, and unsupported. But what happens when one is genuinely trying to communicate a message? What can go wrong? The answer is – a lot.

Join IABC Lynchburg on Thursday, May 23 for a discussion that will outline effective written and verbal communication and the barriers that can impede it. Solutions for effective communication will also be suggested.

Nancy Hubbard is Dean of the University of Lynchburg’s College of Business and a Professor of Management. Previously she worked both at Goucher College in Baltimore, MD and the University of Oxford’s Green Templeton College and Saïd Business School. She is an International Professor at both Aix-Marseilles University in France and SKOLKOVO, the Moscow School of Management in Russia.

Nancy has consulted throughout the world on mergers and acquisitions with both Booz, Allen & Hamilton and KPMG as well as independently working in 30 countries on every continent except Antarctica. She has worked on transactions ranging in size from $35 million to $35 billion and has worked with Ford Motor Company, Unilever, Procter & Gamble, Royal Bank of Scotland, Standard Chartered Bank, Reed Elsevier, Rosatom, Old Mutual, DeBeers, and Westland Helicopters.

Nancy holds a BSc in Business Administration from Georgetown University and an MSc in Management in Human Resources and a Doctorate in Management both from the University of Oxford.

 

Location: Framatome’s Core Training Room • 3315 Old Forest Road

Date & Time:  Thursday, May 23, 2019 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

D-44 Days: Preparing for the 75th Anniversary of D-Day

On June 6, the National D-Day Memorial expects 20,000 visitors to mark 75 years since the Allied invasion of Normandy. This major milestone offered the perfect opportunity for the Memorial to revitalize marketing efforts to reach visitors and sustain interest in the site beyond the commemoration year. Join on us on April 23 as Associate Marketing Director Angela Lynch discusses the Memorial’s promotional endeavor leading up to the historic anniversary.

Angela Hatcher Lynch is an award-winning former journalist turned communications professional. Her love for her late grandfather, a WWII veteran who fought in the Battle of the Bulge and received the Purple Heart, led her to tell the stories of other veterans during her television career. In 2014, Angela traveled to Normandy with Lynchburg D-Day veteran Bill Sisk to report on the 70th anniversary of Operation Overlord. She’ll commemorate D-Day’s 75th anniversary in Bedford, where she now serves as Associate Director of Marketing for the National D-Day Memorial Foundation.

Cost: IABC Member – $25  •  Non-Member – $35

Location: Framatome’s Core Training Room • 3315 Old Forest Road

Date & Time:  Tuesday, April 23, 2019 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

Marketing: Taking a Socially Acceptable Path

The overall purpose of social marketing is to promote social good or change. However, the target audience is not always the primary benefactor. Join us on March 28, as Dr. Stefan Nicovich of the University of Lynchburg discusses the issues within social marketing and how to avoid potential conflicts.

Dr. Stefan Nicovich is an associate professor of marketing at the University of Lynchburg. His primary teaching concentrations include consumer behavior, marketing communications and electronic marketing.

Prior to coming to the Hill City in 2005, he spent five years as an assistant professor at the University of New Hampshire. A member of the American Marketing Association, he has presented and published several works focusing on computer mediated communications.

Dr. Nicovich began his career in education at the University of Memphis, where he earned his Ph.D. in marketing. In addition, he received an MBA from Memphis State University and a bachelor’s degree in technical theater from the University of Colorado.

Location: Framatome’s Core Training Room • 3315 Old Forest Road

Date & Time:  Thursday, March 28, 2019 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

Round Table Discussion – February 2019

During IABC Lynchburg’s first professional development session of the year, we want to hear about your experiences and successes as a business communicator. Following a free lunch, we will have a round table discussion focusing on the group’s best communications practices.

The topics we will cover include: 
  • Crisis communications
  • Emerging technologies
  • Using storytelling to communicate
  • Communicating with employees

Location:   Framatome’s OFR Training Room,
3315 Old Forest Road

Date & Time:  Thursday, February 28, 2019 • 12:00 – 1:30 p.m.

Cost: FREE

To register, please complete the form below.

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

IABC Lynchburg Open House

 

Eat, drink and build connections!

Join us for a night of networking and fun and enjoy complimentary appetizers, drinks and door prizes. This event is free for both chapter members and non-members.

Date:  Thursday, November 29, 2018 || 6:00 p.m. – 8:00 p.m.

Location:  Lynchburg Regional Business Alliance, Executive Conference Room || 300 Lucado Place, Lynchburg, VA 24504

To register, fill out the form below.

Running Through the Wall– How to Use Creativity to Overcome Adversity

It never fails. Life is going great, everything according to plan, and then a big, fat, brick wall of adversity stops you dead in your tracks. In the fall of 1994, life was going great for Jerry Hoak. He was popular in school, dating for the first time and playing shortstop for his all-star baseball team. And then, on September 21, his fourteenth birthday, he received a phone call that would change the course of his life. Now executive creative director of The Martin Agency, Jerry Hoak will share his story and strategy for putting creativity to work in the face of the inevitable brick walls of life and business.

Our October speaker, Jerry Hoak, is Executive Creative Director and Managing Director of The Martin Agency.  On Jerry’s 14th birthday, he was diagnosed with leukemia. But while most kids like him were wishing for trips to Disney, Jerry was thinking long-term. He asked Make-A-Wish Foundation for a computer and used it to start telling his story. Twenty-three years later, he is a cancer survivor and ECD/managing director at The Martin Agency. He has a new computer and is still telling stories – only now for brands.

After graduating from the VCU Brandcenter, Jerry spent more than a decade in New York working at Droga5, Ogilvy and Taxi. In 2015, his Google Android online video, “Friends Furever,” became the most shared ad of all time and his Prudential campaign was featured on Freakonomics in an episode titled “How to Make a Smart Ad.” That same year, he was named one of Business Insider’s 24 Most Creative People in Advertising.

Now at The Martin Agency, Jerry oversees the creative department and works across clients including GEICO, Land O’Lakes, KAYAK, Sling TV, Timberland PRO and Donate Life.

He and his wife Katie recently gave birth to their daughter, Prinn, who they named after Jerry’s first childhood oncologist. Jerry proudly serves on the board of the Make-A-Wish Foundation of Greater Virginia – coming full circle.

Location:   Framatome’s Core Training Room,
3315 Old Forest Road

Date & Time:  Tuesday, October 30, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

What was old is new again!

Like an old classic embraced by a new generation, one local company reaches back in time to refresh a previous brand. In January 2018, AREVA changed its name to Framatome, a name the company hadn’t used since 2006. Denise Woernle, VP of Communications, will share how the company embraced its heritage and its future as Framatome- a well-known brand that inspires respect not only in the industry but in the communities where they do business. She will share how her team met the challenge and successfully launched an old name as a new brand.

Our September speaker, Denise Woernle, is the Vice President of Communications at Framatome.  Woernle has more than 25 years of experience in communications including internal communication, media relations, public relations, marketing, community relations, crisis communication and issue management communication. She has developed comprehensive strategies for communication that align with business objectives, as well as specific, targeted communication plans for individual initiatives and programs. Having worked primarily for international companies, she is well-versed in effective communication and leadership in a multi-cultural environment.

She is committed to engaging in the community and is currently a member of the Lynchburg Regional Business Alliance board. She has served in the past as a board member for the Education Foundation for Central Virginia Community College, Junior Achievement, and the United Way of Central Virginia.

Woernle earned a B.S. in Journalism with a concentration in Public Relations from Liberty University where she graduated with honors. She also received professional accreditation through the International Association of Business Communicators in December 2010.

Location:   Framatome’s Core Training Room,
3315 Old Forest Road

Date & Time:  Wednesday, September 26, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

Beyond Web 2.0: How Content Strategy is the Foundation for the Future of Communication

After the World Wide Web matured, we deemed the old web as ‘Web 1.0’ and the social web as ‘Web 2.0.’ But Facebook launched 14 years ago, and a lot has changed. We’re in the midst of Web 3.0, a semantic web that becoming increasingly surfaced to users via machines and algorithms. But without good content strategy, all of the emerged and emerging technologies we will use to communicate to our target audiences will fail. Chatbots, voice assistants and more are becoming integral to people’s lives. Hear how you can catch up so you’re ready to meet customers’ expectations.

Our August speaker, Josh DeLung, is a senior manager at ICF, ranked by PRWeek as the largest agency serving the U.S. public sector. He serves as ICF’s Strategy & Quality Lead and previously led its Social Media Practice.  Currently, he is the senior strategist for several digital government projects for the U.S. Department of Health and Human Services, employing content strategy, user experience, business analysis, analytics and emerging tech to help the government deliver better citizen experiences.

Location: Scott Insurance,
1301 Old Graves Mill Road

Date & Time: Wednesday, August 15, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.