We can’t go anywhere these days without hearing how social media can enhance our traditional communications and marketing efforts.  And yet, many businesses remain unsure about how to effectively integrate the two, opting instead to relegate the new and the old to separate silos.

The result?

Missed opportunities and wasted effort.

JOIN US FOR OUR FIRST PROFESSIONAL DEVELOPMENT SESSION OF THE YEAR!

Wednesday, February 1, 2012

Noon to 1:30 p.m.

Rachel Spencer, Senior PR Account Manager for Access Advertising & Public Relations will share best practices and case studies of how integrated social media has helped companies such as American General Life & Accident, Medeco High Security Locks, and PixelOptics (inventors of the world’s first electronic eyewear) enhance brand awareness and drive a specific call to action that gets results.

Where:  Lynchburg City Human Service Building

99 Ninth Street (fifth floor conference room)

When:  February 1, 2012 from 12:00 – 1:30 (lunch will be provided)

Cost:  IABC Members: $25, Non-members $35

Ticket Prices

IABC Member $25.00 USD Non-Member $35.00 USD

Please RSVP by January 27,2012 to Katie Chan [katie.chan@cbcsb.org]

Parking for the event is available nearly on Ninth, Commerce and Jefferson Streets.

The Gold Quill Awards are open to members and non-members of IABC. Join strategists; managers; practitioners; corporate, government, and nonprofit communicators; agency executives; photographers; graphic artists; creative conceptualists; tacticians and students as we find the best examples of thought leadership, strategic management, creativity, resourcefulness and successful solutions across the globe.

Entry and fee received on or before January 27, 2012:

• IABC member fee: $225
• Non-member fee: $325
• Join IABC & Enter fee: $525

Entry fee received and entry postmarked after January 27, 2012, but on or before February 10, 2012:

• IABC member fee: $325
• Non-member fee: $425
• Join IABC & Enter fee: $625

For more information click here.

DATE:  November 8, 2011

TIME:  5:30 – 7:00 p.m.

LOCATION:  PHASE 2, 4009 Murray Place, Lynchburg, VA 24501

COST:  FREE 

RSVP:  Mark@mykitestring.com

Join us for this fun event.   IABC will provide the food and beverages.  So bring a friend or two and mingle with other local communicators.  Door prizes will also be given away.

A special thanks for Anstey Hodge and Prototype Advertising for their sponsorship of this event.

___________________________________________________________

On March 11, an earthquake followed by a tsunami of epic proportion altered the coastline of Japan forever.  The news coverage quickly zoomed in on the nuclear power plants at Fukushima and the world watched as the worst nuclear energy event since Chernobyl unfolded.  It became clear that this wasn’t just a crisis for Japan – it was a crisis for the entire nuclear energy industry.  Laurence Pernot, VP of Communications for AREVA Inc., led the company crisis communication response.  discover how AREVA and the U.S. nuclear industry reacted to the days and now months following the events at Fukushima.

THURSDAY, OCTOBER 6
12 NOON – 1:30 P.M.
AREVA TRANING CENTER
13OO Old Graves Mill Road
Lynchburg, VA 24502
RSVP To Mark Sisson by October 3
OR
Register Now!
IABC Members: $25
Non-Members: $35

Ticket Prices

IABC Member $25.00Non-Member $35.00

Dana and her horse Lydia

Dana Poleski is a Marketing Specialist at Centra in the Communications/Marketing department. She has been with Centra since June 2007.

How long have you been a member of IABC?
I have been a member of IABC for nearly three years.
What is the best part of your job?
I enjoy the creative, artistic, branding and messaging aspects of the work I do with graphic design, publications, advertising, videography, photography, architectural design and our website. I also enjoy working on marketing projects and plans with people across Centra’s services, including rehabilitation, hospice, home health, neurosciences, physician practices, the nursing staff and the college of nursing.
How has IABC enhanced your career?
I feel the greatest benefit is meeting and talking with other members about our field: best practices, new ideas, the future of marketing/communications/advertising, trends… It is nice to have a group of like-minded individuals to lean on and be there as a resource when needed. I look forward to developing many new friendships!
Do you have a favorite book?
All books written by Anne Rice, most of all the series The Vampire Chronicles. But the latest book to leave an impression on me was A New Earth by Eckhart Tolle. And I am always ready to melt in a big chair with large coffee table book on art history, architecture, or nature.
Any hobbies?
I want more hobbies than I have time for, so the ones I actually get to enjoy are riding my horse, working at the barn, polishing up our 21-acre property, creating art, playing with my three dogs, hanging out with friends, reading, and hiking and camping (which regretfully, I have not had much time to do as of late).
What is the best career advice you’ve ever been given?
Speak up.

ABOUT:  In this new series the IABC Lynchburg board hopes you learn more about our members and what they contribute to this professional group.  In the coming months, we hope you find yourself becoming more familiar with our members.  We encourage you to nominate a member of IABC to highlight.  To submit a member please email Leigh Farmer 

Do you want to come up with better ideas to tackle new challenges?
Wonder how to tap into your (and your team/client’s) creative genius? Want tools to help inspire creativity and ingenuity?
Join IABC/Lynchburg for an interactive and playful session illustrating proven idea creation techniques.

Randy King, Director of Marketing and Communications at Averett University, and a former leadership skills facilitator, will lead our next professional development lunch. Be ready for hands-on learning!
 

When:  August 24 at noon
Where:  Lynchburg General
RSVP by August 19 to Mark Sisson

Cost:
IABC Members: $25
Non-member: $35

A big thank you to Centra for sponsoring the lunch!

MEMBER-GET-A-MEMBER PROMOTION

For each new member you recruit you will receive three free months of membership with up to a full year membership at no charge.  This deal only lasts from July 1 until July 31, 2011.

Here are the “rules” you must follow during this promotion:

1. The new member must identify the referring member in one of the following ways:

-For mailed, faxed and online enrollments: Write the referring member’s first and last names and “IABC – Lynchburg” on the application form.

-For phoned enrollments: Mention the referring member’s first and last names and “IABC Lynchburg.”  In other words, the referring member’s name must be provided at the same time the check or credit card number is received to be eligible. We cannot apply credit if the referring member’s name isn’t mentioned, so please be sure it is. We want everyone to benefit from their efforts!

2. The new member must not have been an IABC member since March 1, 2011.

3. The limit for this promotion is four members, which would provide the referring member with a full year of membership at no charge. For members who already have lifetime membership (e.g., 500 Club members), you can donate your free months to the member of your choice, even the member you referred!

4. The new member must be a professional member (not a student member), although recruiting members can be any type.

Rusty Giles has been a sales representative for Mid Atlantic Printing for ten years.  This is his first year as a member of IABC.

IABC:  What is the best part of your job?
Rusty:   Being able to assist my customers in bringing their print marketing ideas to completion and being able to answer their questions along the way to insure they get the results they want.

IABC:  How has IABC enhanced your career?
Rusty:  I am a relatively new member of IABC but have already benefited from the programs and hope to benefit further in the future.

IABC:  Do you have a favorite book?
Rusty:  That is a deep question for me since I am not a big reader of books.  I am a collector of quotes and one of my favorite is from “ Death of a Salesman”  by Arthur Miller.  Willy Loman was quoted as saying “ I realized that selling is the greatest career a man could want.”

IABC:  What is on your I-Pod right now?
Rusty:  Just music—mostly country music .  I also like oldies and have music from” Jersey Boys” on it . 

IABC:  Any hobbies? 
Rusty:  I am a Shrine Clown “ Dusty Rusty” and that takes a lot of my free time.  I am director of the Central Virginia Shrine Clowns.  We endeavor to raise awareness of our 22 hospitals which treat children for orthopedic and burn problems and treat them free of charge.   We clown at a lot of events , parades, and have a circus every February at Roanoke Civic Center.  I am also a member of COAI, Clowns of America International ( a professional clown organization) .  I also enjoy family time with my wife of 42 years and our 2-children and 3 grandsons.

IABC:  What is the best advice you’ve ever been given?
In 1971 I was given this advice  by a very successful sales rep with Lane furniture “ Never tell a Lie”  Seems pretty basic but when you think about it, it is great advice.  You should never try to “ fake it” and make someone think you know more than you do.  It only leads to problems.  If you make a mistake—and we all do—own up to it and get to work fixing it!

ABOUT:  In this new series the IABC Lynchburg board hopes you learn more about our members and what they contribute to this professional group.  In the coming months, we hope you find yourself becoming more familiar with our members.  We encourage you to nominate a member of IABC to highlight.  To submit a member please email Leigh Farmer 

Thursday, June 23

We’ve had some fantastic professional development events so far this year and it’s been great to see members and non-members alike attend to network and to learn together. We’re almost half-way through the year and the IABC/Lynchburg board would like to provide members with a business update on the chapter – financials, strategies, accomplishments, etc. And we want to have some fun, too! 

So please join us on Thursday, June 23, 5:30 p.m. – 7 p.m., at Phase 2 for some great networking time, a brief chapter update, and door prizes. This free event is open to IABC members and non-members. We’ll pick up the tab for your first drink! RSVP by Tuesday, June 21 to Mark Sisson, mark@mykitestring.com, if you plan to attend.

Cost: Free – includes one drink on us

RSVP by June 21 to mark@mykitestring.com

How to use emotional drivers in marketing and communication.
Have you ever stopped to think beyond the words of your communication plan? How do I connect with my audience on an emotional level? What will influence my customer to make a decision? Now that I know what I want to say, what’s the best avenue to take to reach the audience? These are all questions that are important when creating any marketing communication plan.

Join IABC/Lynchburg for an engaging panel discussion lead by top marketing professionals in Central Virginia. Bob Blair, Chairman of Blair Marketing, Tina Moon, Account Executive at WSET, and Mark Sisson, Partner at Kitestring will share case studies and insights in successful marketing communication campaigns.

Date: Wednesday, May 25
Time: noon – 1:30pm
Location: United Way of Central Virginia Boardroom

IABC Members: $25 (includes lunch)
Non-members: $35 (includes lunch)

RSVP by Friday, May 20