Welcome to IABC Lynchburg!
Your local chapter of the International Association of Business Communicators.
IABC Lynchburg is committed to creating and engaging a network of local communicators and providing professional development opportunities for all levels of communicators. Information on our upcoming events will be posted below as it comes available.

Marketing: Taking a Socially Acceptable Path

The overall purpose of social marketing is to promote social good or change. However, the target audience is not always the primary benefactor. Join us on March 28, as Dr. Stefan Nicovich of the University of Lynchburg discusses the issues within social marketing and how to avoid potential conflicts.

Dr. Stefan Nicovich is an associate professor of marketing at the University of Lynchburg. His primary teaching concentrations include consumer behavior, marketing communications and electronic marketing.

Prior to coming to the Hill City in 2005, he spent five years as an assistant professor at the University of New Hampshire. A member of the American Marketing Association, he has presented and published several works focusing on computer mediated communications.

Dr. Nicovich began his career in education at the University of Memphis, where he earned his Ph.D. in marketing. In addition, he received an MBA from Memphis State University and a bachelor’s degree in technical theater from the University of Colorado.

Location: Framatome’s Core Training Room • 3315 Old Forest Road

Date & Time:  Thursday, March 28, 2019 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

Round Table Discussion – February 2019

During IABC Lynchburg’s first professional development session of the year, we want to hear about your experiences and successes as a business communicator. Following a free lunch, we will have a round table discussion focusing on the group’s best communications practices.

The topics we will cover include: 
  • Crisis communications
  • Emerging technologies
  • Using storytelling to communicate
  • Communicating with employees

Location:   Framatome’s OFR Training Room,
3315 Old Forest Road

Date & Time:  Thursday, February 28, 2019 • 12:00 – 1:30 p.m.

Cost: FREE

To register, please complete the form below.

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

IABC Lynchburg Open House

 

Eat, drink and build connections!

Join us for a night of networking and fun and enjoy complimentary appetizers, drinks and door prizes. This event is free for both chapter members and non-members.

Date:  Thursday, November 29, 2018 || 6:00 p.m. – 8:00 p.m.

Location:  Lynchburg Regional Business Alliance, Executive Conference Room || 300 Lucado Place, Lynchburg, VA 24504

To register, fill out the form below.

Running Through the Wall– How to Use Creativity to Overcome Adversity

It never fails. Life is going great, everything according to plan, and then a big, fat, brick wall of adversity stops you dead in your tracks. In the fall of 1994, life was going great for Jerry Hoak. He was popular in school, dating for the first time and playing shortstop for his all-star baseball team. And then, on September 21, his fourteenth birthday, he received a phone call that would change the course of his life. Now executive creative director of The Martin Agency, Jerry Hoak will share his story and strategy for putting creativity to work in the face of the inevitable brick walls of life and business.

Our October speaker, Jerry Hoak, is Executive Creative Director and Managing Director of The Martin Agency.  On Jerry’s 14th birthday, he was diagnosed with leukemia. But while most kids like him were wishing for trips to Disney, Jerry was thinking long-term. He asked Make-A-Wish Foundation for a computer and used it to start telling his story. Twenty-three years later, he is a cancer survivor and ECD/managing director at The Martin Agency. He has a new computer and is still telling stories – only now for brands.

After graduating from the VCU Brandcenter, Jerry spent more than a decade in New York working at Droga5, Ogilvy and Taxi. In 2015, his Google Android online video, “Friends Furever,” became the most shared ad of all time and his Prudential campaign was featured on Freakonomics in an episode titled “How to Make a Smart Ad.” That same year, he was named one of Business Insider’s 24 Most Creative People in Advertising.

Now at The Martin Agency, Jerry oversees the creative department and works across clients including GEICO, Land O’Lakes, KAYAK, Sling TV, Timberland PRO and Donate Life.

He and his wife Katie recently gave birth to their daughter, Prinn, who they named after Jerry’s first childhood oncologist. Jerry proudly serves on the board of the Make-A-Wish Foundation of Greater Virginia – coming full circle.

Location:   Framatome’s Core Training Room,
3315 Old Forest Road

Date & Time:  Tuesday, October 30, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

What was old is new again!

Like an old classic embraced by a new generation, one local company reaches back in time to refresh a previous brand. In January 2018, AREVA changed its name to Framatome, a name the company hadn’t used since 2006. Denise Woernle, VP of Communications, will share how the company embraced its heritage and its future as Framatome- a well-known brand that inspires respect not only in the industry but in the communities where they do business. She will share how her team met the challenge and successfully launched an old name as a new brand.

Our September speaker, Denise Woernle, is the Vice President of Communications at Framatome.  Woernle has more than 25 years of experience in communications including internal communication, media relations, public relations, marketing, community relations, crisis communication and issue management communication. She has developed comprehensive strategies for communication that align with business objectives, as well as specific, targeted communication plans for individual initiatives and programs. Having worked primarily for international companies, she is well-versed in effective communication and leadership in a multi-cultural environment.

She is committed to engaging in the community and is currently a member of the Lynchburg Regional Business Alliance board. She has served in the past as a board member for the Education Foundation for Central Virginia Community College, Junior Achievement, and the United Way of Central Virginia.

Woernle earned a B.S. in Journalism with a concentration in Public Relations from Liberty University where she graduated with honors. She also received professional accreditation through the International Association of Business Communicators in December 2010.

Location:   Framatome’s Core Training Room,
3315 Old Forest Road

Date & Time:  Wednesday, September 26, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

Beyond Web 2.0: How Content Strategy is the Foundation for the Future of Communication

After the World Wide Web matured, we deemed the old web as ‘Web 1.0’ and the social web as ‘Web 2.0.’ But Facebook launched 14 years ago, and a lot has changed. We’re in the midst of Web 3.0, a semantic web that becoming increasingly surfaced to users via machines and algorithms. But without good content strategy, all of the emerged and emerging technologies we will use to communicate to our target audiences will fail. Chatbots, voice assistants and more are becoming integral to people’s lives. Hear how you can catch up so you’re ready to meet customers’ expectations.

Our August speaker, Josh DeLung, is a senior manager at ICF, ranked by PRWeek as the largest agency serving the U.S. public sector. He serves as ICF’s Strategy & Quality Lead and previously led its Social Media Practice.  Currently, he is the senior strategist for several digital government projects for the U.S. Department of Health and Human Services, employing content strategy, user experience, business analysis, analytics and emerging tech to help the government deliver better citizen experiences.

Location: Scott Insurance,
1301 Old Graves Mill Road

Date & Time: Wednesday, August 15, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form above, you agree that we may process your information in accordance with these terms.

Shine On: Impacting Your Company & Community

Ever wonder how you can leave a legacy within your community? Join IABC Lynchburg on May 30 and hear how one communicator in nearby Roanoke, Virginia is doing just that. Todd Marcum, President of Access Advertising & Public Relations will stop by and discuss the making of his documentary, “Shine: The Legacy of Roanoke’s Ad Men and Women.” During this presentation, Todd will show a condensed version of the documentary and provide tips on how to impact your company or community.

Location: Framatome’s Core Training Room,
3315 Old Forest Road

Date & Time: Wednesday, May 30, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

 

*IABC Lynchburg will only use the information you provide on this form to be in touch with you and to provide updates and event invitations. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at iabc.lburg@gmail.com. By submitting the form, you agree that we may process your information in accordance with these terms.

Powering Local Pride

In recent years, Downtown Lynchburg has experienced a renaissance, with new restaurants and businesses starting up in the area. This revitalization is being spurred by a creative marketing team that is highlighting the stories of local entrepreneurs.

Join IABC Lynchburg on Wednesday, April 25, as we hear from Ashley Kershner, executive director of Downtown Lynchburg Association. During this professional development luncheon, Ashley will discuss how her team uses the power of marketing to encourage local pride and help craft Lynchburg’s community identity.

Location: Scott Insurance’s Multipurpose Room,
1301 Old Graves Mill Road

Date & Time: Wednesday, April 25, 2018 • 12:00 – 1:30 p.m.

Cost: IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

 

Ticket Prices

Spontaneous vs. Planned Communications: Lessons from Virginia Tech and Charlottesville

There are two kinds of crises: those that happen spontaneously and those that require meticulous planning and cause stress for weeks prior. Join us on March 27 as Corinne Geller, public relations manager for the Virginia State Police, guides us through valuable lessons in crisis communications with the perspective she has gained from her extensive experience with major incidents such as the “Unite the Right” Rally in Charlottesville last summer and the nation’s deadliest school shooting at Virginia Tech in April 2007.

Location:  Framatome’s Core Training Room, 3315 Old Forest Road

Date & Time:  Tuesday, March 27, 2018 • 12:00 – 1:30 p.m.

Cost:  IABC Member – $25 / Non-member – $35

To register, please complete the form below and submit payment via Paypal.

Ticket Prices

 

Round table Discussion: February 2018

During IABC Lynchburg’s first professional development session of the year, we want to hear about your experiences and successes as a business communicator. Following a free lunch, we will have a round table discussion focusing on the group’s best communications practices.

The topics we will cover include:

  • Social media tips
  • Effective employee communication
  • Working with media
  • Successful promotions or campaigns
  • Lessons learned from rebranding
  • Keeping calm in a crisis
  • Maintaining work/life balance

Join us in Framatome’s Core Training Room
3315 Old Forest Road

Date:         Wednesday, February 28

Time:        12:00 – 1:30 p.m.

Cost:         Free   (Lunch will be provided)

Register by noon, February 26